Brain + First Hire · for founder-led brands

An AI hire that knowsyour business before it starts.

Email marketing falling behind? Support replies piling up for your review? I start by writing down how your brand works, then add one AI hire that drafts the work from it. Nothing goes out until you approve it.

Built for founder-led brands selling online, where the founder still approves the marketing and the support replies.

01 · The business brainin plain words

Before any AI hire starts, we write down how your business works.

Products, prices, customers, voice, rules: the things you would tell a new employee in their first week, written down once. It is written in plain words you can read and correct. Every hire reads it before it drafts anything, so it answers from your facts instead of guessing.

What you sell

Each product or service in one plain sentence, the way you would say it.

Prices and what changes them

List prices, discounts, deposits, shipping, and who can change them.

Who buys, and what they ask

Your customers, and the questions they ask most, with your real answers.

How you sound

A few messages you liked, and the words you never use.

Your rules

Returns, cancellations, hours, booking rules, and what the hire must never say.

Who approves what

Which drafts wait for your OK, and who takes the handoff.

Small firms using AI name accuracy as their top problem (46%) and adapting the tools to their business as the next (43%), in the Federal Reserve survey published in 2026. The brain is aimed at both.

02 · Pick the first hireone at a time

Start with the job that is falling behind.

AI receptionist · phone and chat

Front desk

Answers from the brain, books your real calendar, and hands off to a person when it is unsure.

No callbacks or texts in this version.

$3,500 + $750/mo
See the AI receptionist
email and campaign drafts

Marketing assistant

Drafts your emails and campaigns in your voice, from what the brain says is true.

Nothing is sent or posted until you approve it. No cold outreach.

first hire, or $2,000 + $400/mo
How it works
reply drafts

Support assistant

Drafts answers to customer questions from your policies, ready for your OK.

It does not reply on its own, and it never writes reviews.

first hire, or $2,000 + $400/mo
How it works
admin work

Inbox and back office

Sorts the inbox, fills in records, and pulls the weekly numbers together.

Anything that costs money waits for you.

first hire, or $2,000 + $400/mo
How it works
site changes by email

Webmaster

You email a change. It makes the edit, sends you a preview link, and publishes only when you approve.

No change goes live without your OK.

first hire, or $2,000 + $400/mo
How it works
03 · What you ownin writing

Your data and your accounts stay yours.

Your data and your accounts stay yours. The contract spells out the rest.

04 · How it runstested, watched, reported

Tested before launch. Watched every week. Easy to switch off.

  1. 01

    The assessment

    A 60-minute video call about how your business runs, then my written assessment the same day, with the fixed price for the first hire inside.

  2. 02

    The build

    3 to 6 weeks once started. I connect the hire to your tools and test it on your real questions.

  3. 03

    30 days of tuning

    We fix what it gets wrong while you watch the drafts.

  4. 04

    The weekly report

    Counts: drafts approved, replies drafted, hours saved. When the numbers hold, we talk about the next hire.

05 · Pricepublished, fixed

$9,000 to build. $1,250 a month to run.

Brain + First Hire
$9,000
  • An interview with you, then a business brain you approve, written in plain words
  • One AI hire: marketing and email drafts, support-reply drafts, inbox and back office, webmaster, or front desk
  • Its connections to your tools, tests written against your real questions, and 30 days of tuning
3 to 6 weeks once started
Monthly care
$1,250 a month
  • Monitoring
  • Up to 10 requests a month (a request is one change you ask for, like a new policy or a new email template)
  • Keeping the brain current
  • Model and vendor updates
  • A weekly report with counts
  • A monthly call
  • Replies in business hours
3-month minimum, then month to month.
Add a Hire
$2,000 + $400/mo
  • One more hire on the same brain, with its connection and tests
  • Adds 5 requests a month to your plan

Builds are paid half when you sign and half at launch. Monthly care starts at launch, runs 3 months minimum, then month to month with 30 days notice. Phone minutes, AI usage and software are billed at what they cost me.

Guarantee · the assessment

Cancel or reschedule at least 24 hours before the call and I refund the $500 in full. Once the call has happened and you have the assessment, it is not refundable.

Guarantee · monthly care

Month one of any monthly fee is refundable.

06 · Why not do it yourself?honest answers

You can. Here is what changes when I do it.

ChatGPT, Copilot or Claude, set up yourself

Same idea, and you set it up, test it and keep it working. Anthropic's Small Business plugin connects QuickBooks, HubSpot, Shopify and 25+ other tools, and 65% of the owners who answered its workshop exit survey asked for more hands-on help. I set up the platform you already pay for.

The AI built into one app

Shopify Sidekick works inside your Shopify admin; HubSpot and QuickBooks agents work inside theirs. The brain is one record that every hire reads.

An "AI employee" app

Cheaper: one well-known app lists $15.60 to $97 a month, and its helpers stop when the monthly credits run out. Here every hire works from a brain written for your business.

A self-serve AI receptionist

Self-serve receptionist apps list from $29 a month. You set those up and tune them yourself. Mine is set up, tested with you, and watched every month.

07 · What I have builtdisclosed where it is family

Agents that answer from what a business knows.

pFrame, my own product, cut the cost of a product photo from $50-$170 to under $1.

Questionsstraight answers
Will it send anything without asking me?

No. Drafts wait for your approval. The front desk answers callers live, but only from what is in your brain. It tells callers it is an AI, and it hands anything else to a person. No hire makes calls, sends texts or writes reviews.

Who owns the brain and the accounts?

Your data and your accounts stay yours. The contract spells out the rest.

What does monthly care cover?

For Brain + First Hire, $1,250 a month: monitoring, keeping the brain current, model updates, up to 10 requests a month, a weekly report with counts and a monthly call. For the Front Desk Hire, $750 a month: monitoring, up to 3 changes a month and a written monthly report with counts. A request or change is one thing you ask for, like a new policy, new hours or a new email template.

Can you build the whole team at once?

I add hires one at a time. Each one has to show its numbers in its report before the next one starts. Each added hire is $2,000 to set up and $400 a month.

How do payments work?

The $500 assessment is paid by card when you book, and it is refundable until 24 hours before the call. Builds are paid half when you sign and half at launch. Monthly care starts at launch, runs 3 months minimum, then month to month with 30 days notice. Phone minutes, AI usage and software are billed at what they cost me.

How it startsthree steps, in order

Nobody quotes your project before learning how your business runs.

Three separate steps, and you can stop after any of them. Step 1 is a free 15-minute call to find out if an AI hire fits. Step 2 is the AI Staff Assessment, $500: a 60-minute video call and my written assessment the same day. Step 3 is your first hire at a published price, or you take the assessment and stop.

Step 1

Fit call

$0 · 15 min
  • tell me which job eats your week: the phone, the inbox, marketing or support
  • I tell you whether an AI hire fits, and whether I am the right person for it
  • you leave with the first hire I would start with
  • a slide deck
video call · same weekbook it
Step 2

AI Staff Assessment

$500
  • a 60-minute video call about how your business runs
  • my written assessment the same day: whether an AI hire would pay for itself, the job I would hand off first, what to settle first, and the fixed price for that first hire
  • not taken off the build, and no separate quoting call: the assessment names the package at its published price
  • proposals written before anyone learned your business
paid when you book · not taken off the buildstart here
Step 3

Your first hire

fixed price
  • Front Desk Hire or Brain + First Hire, at the published price
  • built in 2 to 6 weeks, then 30 days of tuning
  • or take the assessment and stop there
  • bench developers you never met
priced in the assessmentsee the prices

The $500 is paid by card when you book. Cancel or reschedule at least 24 hours before the call and I refund it in full. Once the call has happened and you have the assessment, it is not refundable.

Fifteen minutes to find out if I am the right person.

Tell me which job is falling behind: email, support, or the inbox. I will tell you which hire I would start with, and whether a $500 AI Staff Assessment is worth your money.

Book a 15-minute fit call
or email david@nexaiadvisors.com with the job that is falling behind