AI staff · for online brands and local practices
First we write down how your business works - products, prices, customers, voice, rules - in a business brain written for your business, in plain words. Then I add AI hires one at a time: a front desk that answers the phone, a marketing assistant, a support assistant, a webmaster. Each one works from the brain, asks you before it sends anything, and reports its numbers to you. Built and run by a senior engineer.
Business record
EXAMPLE - an invented business, not a client
Brindlewick Candle Co.
Soy candles, 40 scents; online and wholesale to gift shops.
8 oz $28, 14 oz $42; free shipping over $75; only Maya sets a discount.
"Arrive by Friday?": give the carrier’s estimate, never promise a date.
Read for the reply below
Short, warm, a little dry; never "luxury".
Refunds, wholesale terms, press, burns, allergies.
Every email and reply waits for Maya.
What the hire did
Read entry 3. Drafted the reply in Maya’s voice. Stopped before sending.
Drafted reply · from entry 3
Sam asked: will my order arrive by Friday?
Hi Sam, your candles shipped this morning. The carrier estimates Thursday to Saturday, so Friday is likely. I won’t promise it; carriers have opinions.
Waiting for Maya’s OK
Business record
EXAMPLE - an invented business, not a client
Ferrow Lane Wellness Studio
60- and 90-minute massage, facials.
First visit is 90 minutes; cancel 24 hours ahead.
Read for the booking below
Says first: "I’m the studio’s AI assistant."
Hours, parking, booking and moving visits.
Pregnancy or injury questions, complaints, refunds.
Handoffs go to Jo.
What the hire did
Read entry 2. Booked a first visit at 90 minutes. Nothing in the call needed Jo.
Call · booked from entry 2
A caller asked for a first visit this weekend.
Booked Saturday 10:00. 90 minutes, since it is a first visit; told them about the 24-hour cancel rule.
On the studio calendar
How your business works, written down: what you sell, prices, customers, voice and rules. It is written in plain words you can read and correct.
One record. Four jobs a hire can take, one hire at a time.
Sheet 2 - Two ways to start
Built for two kinds of businesses: founder-led brands whose email and support are falling behind, and practices and offices that lose bookings to voicemail.
A product brandFor founder-led brands
Start with a business brain and one AI hire: email and campaign drafts, support replies, or the inbox. It asks you before it sends anything.
Brain + First Hire
$9,000 + $1,250/mo
Your data and your accounts stay yours. The contract spells out the rest.
A practiceFor practices and offices
A front desk hire that answers from your services, prices and hours, books your real calendar, and hands off to a person when it is unsure.
Front Desk Hire
$3,500 setup + $750/mo
Your data and your accounts stay yours. The contract spells out the rest.
Patient recordsStart with the AI Staff Assessment. A front desk that handles patient information waits for a legal review, which is not finished yet.
Add a Hire
$2,000 + $400/mo
One more hire on the same brain.
Your data and your accounts stay yours. The contract spells out the rest.
Have an app someone built with AI? The production-ready review is here (from $500)
Sheet 3 - How it starts
Three separate steps, and you can stop after any of them.
Free, 15 minutes
A free 15-minute call to find out if an AI hire fits. Tell me which job eats your week: the phone, the inbox, marketing or support.
Book a 15-minute fit call$500
A 60-minute video call about how your business runs, then my written assessment the same day: whether an AI hire would pay for itself, the job I would hand off first, what to settle before anything is built, and the fixed price for that first hire. Not taken off the build.
RefundCancel or reschedule at least 24 hours before the call and I refund the $500 in full. Once the call has happened and you have the assessment, it is not refundable.
Book the AI Staff AssessmentFront Desk Hire or Brain + First Hire, at the published price, or take the assessment and stop there.
Your data and your accounts stay yours. The contract spells out the rest.
Ask which hire fits firstSheet 4 - House rules
What each hire does on its own, and what always comes back to you.
Before anything goes out
Drafts wait for your OK before anything is sent.
On the phone
The front desk answers callers live, only from your record; it says it is an AI and hands the caller to a person when asked or unsure.
Money
Refunds, discounts, credits and any price not in your record always go to you.
If one app is the whole job, do. Klaviyo’s works inside Klaviyo and Gorgias’s inside your helpdesk; every hire here reads one written record of your whole business, and the engineer who built them runs them.
Sheet 5 - Client file
Two clients in their own words.
Client: Barton Massage Spa - voice agent
We're capturing appointments we would have missed, and our staff can focus on providing exceptional service to clients who are physically present. During our slow season, we've been able to maintain revenue while reducing staffing costs.
Nini B., Owner, Barton Massage Spa
Client: Accountable - chat agentA financial software company
Our financial application has powerful features but requires specific knowledge to leverage fully. We've seen dramatic improvements in feature adoption and user retention, all while reducing the burden on our support team during a time when operational efficiency is critical.
Michael Chen, Managing Partner, Accountable
Sheet 6 - Who builds it
Built and run by David He, Greenville, SC
No account managers.
19 years of production software, including a state social-services platform and Capital One. Built pFrame.ai, which cut the cost of a product photo from $50-$170 to under $1.
Sheet 7 - Book a call
Tell me which job eats your week: the phone, the inbox, marketing or support. I will tell you which AI hire I would start with, and whether a $500 AI Staff Assessment is worth your money.
Or call 803-386-7204 with the job that eats your week.