KnottyPawz

KnottyPawz, an online pet supply store, was experiencing high cart abandonment rates as customers struggled to find the right products for their pets' specific needs. The complexity of pet product selection (based on breed, age, size, health conditions) was overwhelming for many customers. During the economic downturn, converting browsing customers into purchasers became even more critical.

We developed an interactive shopping assistant chatbot that offers personalized product recommendations based on detailed pet profiles. The AI guides customers through a brief questionnaire about their pets, then suggests appropriate products with explanations of benefits. The system integrates with their inventory and CRM, tracks purchasing patterns, and learns from customer feedback to improve recommendations over time.